Free Email Newsletter Platforms
This article will go over newsletter platforms that are offered as freemium versions or as a free trial version.
The email newsletter platforms that are reviewed are listed below .
- MailerLite (Recommended)
- MailChimp
- Brevo
- ConstantContact
- Mailjet
It is important for businesses, organizations and even individuals, for example, content creators, to be able to communicate with their customers and followers, especially in today’s digital age. Email newsletters are a tried and proven way of doing that by letting you send emails to your subscriber’ inboxes.
Sending newsletters allows you to communicate directly with your customers and followers, which gives you more opportunities to engage with them compared to, for example, them only visiting your website. This provides you with benefits such as being able to provide them with more or additional content, having more opportunities to offer them something to buy and keeping them engaged with your content.
What Is An Email Newsletter?
An email newsletter is a regular, or somewhat regular, email that is formatted like a publication to a group of people who have subscribed a email newsletter.
What Type Of Content Do Email Newsletters Contain?
Email newsletters typically contain articles, updates, announcements, promotional content, additional content that what is on a website or channel and more. This ongoing content lets the producers of these email newsletters create an ongoing relationship with their subscribers.
Each newsletter is different and is usually tailored for its particular audience.
How Do Subscribers Sign Up To Email Newsletters?
Subscribers typically sign up for newsletters voluntarily by providing their email addresses and granting permission to receive emails to their inboxes. The opt-in process allows subscribers to control their subscription preferences, such as opting out from receiving any additional emails or choosing specific topics of interest.
This is great, but, managing email newsletters manually can be very time consuming and challenging. Luckily, there are several newsletter software platforms to choose from, which offer a range of prices and features which help managing and sending newsletters easier and more effeciently than doing it manually.
What Is Email Newsletter Software?
Newsletter software is specialized software or online platform created and designed with specific features to help make and design newsletters, manage those newsletters and distribute those newsletters. Newsletter software makes making newsletters much easier, more efficient and less time consuming than doing everything on your own.
Below, we list the free email newsletter software that is available. This list only includes email newsletter software that is 100% free to use.
MailerLite's Free Version
Mailerlite’s free version of their email newsletter software is great for anybody that wants to get started offering an email newsletter.
Signing up is free. You will be asked to verify your account using the email that you entered. Once you verify your email, you will be asked to complete your profile before you are allowed to continue.
One of the things that will stand out to you as you begin to use Mailerlite is that it has a very user-friendly interface.
When you first login, you begin in the “Dashboard” area. Here you will clearly see that you can create newsletters, create forms, build a website and/or landing page and automate emails. As you scroll down, you can easily see information such the number of subscribers, new subscribers, emails sent and the open rate, the number of form sign-ups and other relevant information.
Mailerlite’s free version let’s you manage your contact list, create subscriber forms, automate email campaigns and target specific segments of your lists. You can also A/B test using the free version.
The features that Mailerlite’s free version has are listed below.
- Free For up to 1,000 subscribers
- Free To Sign Up
- 12,000 monthly emails
- 1 user
- 24/7 Email & Chat Support for first 30 days
- Access to key features
- Drag & drop editor
- Email automation builder
- Websites
- 10 landing pages
- Signup forms & pop-ups
Some of the few limitations that Mailerlite’s free version has are that it lacks some of the more advanced automation features that are available in their paid plans. Also, they give support for all of their customers, but give priority to their paying customers.
Mailerlite’s free version does have some limitations and every email is branded at the bottom, however, it is a great starting point.
MailChimp
MailChimp’s free plan is another great option if you want to use an email newsletter platform without having to pay for it at first.
MailChimp is an established email newsletter company. It free version let you try out the platform while providing a comprehensive set of features and tools that that are more than enough to get started and to see wether MailChimp is a good fit for your business.
MailChimp’s free version let’s you have up to 500 contacts (emails), with 1,000 sends per month and a daily limit of 500.
MailChimp, including its free version, has a intuitive drag-and drop editor that allows users to effortlessly create visually appealing newsletters without having to have any knowledge of how to code. It has a wide range of customizable templates that allow for flexibility when designing your newsletters.
Their drag-and-drop editor also allows for the easy integration of images, text, buttons and social media links.
The free version also let’s you manage your subscriber lists efficiently, to create targeted campaigns and to automate email sequences based on subscriber behavior. MailChimp has segmentation and personalization features that enable users to send tailored content to specific groups within an email list.
As impressive as MailChimp’s free version is, it does have its limitations, besides just the number of subscribers, number of emails that you can send and daily limit. Upgrading to one of their paid plans gives you access to higher number of all of these, including even more features and tools.
Overall, MailChimp’s free version is more than enough to get you started, and their paid plans are great to build a business around.
Brevo
Brevo, which was formerly SendInBlue, offers a free version of their email newsletter platform which is quite generous in the number of contacts, emails that can be sent and features that it allows to be used.
Users can send up to 300 emails a day to an unlimited number of subscribers, allowing for you to have, at least technically, an unlimited amount of subscribers.
Below is a list of some of the features that Brevo’s free version offers:
- Send Email Campaigns
- Drag-and-drop Editor
- Email Template Gallery
- SMS Marketing
- Email & SMS Personalization
- Advanced Templating Language
- WhatsApp Campaigns
- 1 Shared Inbox
- Limit Of 300 Emails A Day
- Transactional Email Sending
- Core API Features
- Real Time Email Statistics
- Custom Webhooks
- Customized Log Retention
- Workflow Editor
- Page Tracking
- Marketing Automation (limited to 2,000 contacts)
- Unlimited Contacts & Details
- Advanced Segmentation
- Customizable Sign-up Forms
- Push Notifications (500 impressions)
- Plugins
- GDPR Compliance
- Email Support
Brevo’s free version is a great sampling of what you will get if you get one of Brevo’s paid options, which include even more features and tools to market to your subscribers.
ConstantContact
While ConstantContact does not offer a free version of their email newsletter platform, it does offer a free trial version. ConstantContact is one of the most popular and most established email newsletter platform out there. It gives you a user-friendly experience that makes it easy to get started and use.
Their free trial version gives you access to its easy-to-use interface and many of its features and tools that will let you create newsletters, create and design landing pages, set up automated email sequences and more.
Their drag-and-drop editor lets you easily add images, text, buttons, social media links and more, making the whole experience very simple and easy.
ConstantContact’s free trial version also lets you manage your subscriber list, including being able to segment contacts to deliver more personalized and customized campaigns.
ConstantContact’s free trial version last for 30 days and should be enough time to give you a feel of wether or not ConstantContact is right for you.
Mailjet
Mailjet’s free email software platform offers enough of the features and tools to get you started with reliable and efficient campaigns, while its paid plans offers enough to provide a solid foundation to market to a small and medium sized subscriber base.
The pros of their free version are listed below.
You can send up to 6,000 emails per month, 200 email per day and have an unlimited number of contacts.
Mailjet’s user-friendly interface is intuitive and straightforward, making it easy to navigate and to set up email campaigns.
Mailjet has a strong reputation for high deliverability rates, which is one of the most important aspects when choosing an
email newsletter platform.
Mailjet offers a diverse selection of email templates to choose from. These email templates are customizable, allowing users to
easily match their brand’s style and to create professional looking emails with ease.
Mailjet’s free version provides only basic statistics tracking, which include open, clicks and non-delivery reports only.
Mailjet enbables users to segment their subscriber lists for things such as demographics, user behavior, and more. It also
supports personalization, allowing you to address recipients by their names, and to tailor your content based on their preferences.
Overall, Mailjet’s free version is a great email platform to get started with for small and medium-sized businesses that are on a tight budget, while letting you upgrade to their one of their paid plans when the time is right.