Why You Should Start An Online Newsletter: The Power Of Keeping In Contact
This article goes over reasons why you should start an online newsletter.
Why You Should Start An Online Newsletter: The Power Of Keeping In Contact
What do platforms like YouTube, Google, TikTok, Instagram, FaceBook have in common? One thing that they have in common is that they keep users coming back and engaged with their platforms and content which gives them users that return to their platforms. Every time that a user returns to one of their platforms, that gives them another chance to sell them something, educate them, persuade them or whatever the goal of the platform and content is.
There is power in keeping in constant contact with an audience that is engaged with your content.
Many online businesses, content creators, bloggers, professionals and others use online newsletters to keep in touch with their audience, and you can and should too.
What Is An Online Newsletter?
An online newsletter, which is usually referred to simply as a “newsletter”, is a digital publication that is distributed via email over the internet.
People receive their newsletters through their email and made available to see either as an email or on a website.
Building Your Community
Newsletters let you create, cater to have a direct line of communication with an audience, or audiences that are like minded or have similar interests.
You can pick a niche such as web design and create an online community of web designers and create a newsletter that caters specifically to them.
Web Design is actually quite a broad category, but you can niche down as much as you like. For example, you get a narrower focus and base your newsletter on web design for beginners, web design software, starting a website design business or any other topic.
There really is almost no limit to what you can make your newsletter about.
Nurturing Relationships
This focus on a topic allows you to cater to the specific needs and wants of a particular group or community. That focus and the content that that focus brings is what many times keeps bringing people back to read that newsletter, which brings with it many advantages.
Having people keep coming back to read your newsletter makes it easier to engage with your readers and to do things such as sell or promote products and services to them because a trust has been built.
You Have Control Of Your Contact With Your Subscribers
One of the biggest benefits of having a newsletter is that you have complete control of your subscriber list. Being on platforms like YouTube, FaceBook, Twitter, Instagram and others can be really great, however, one of the downfalls is that if they decide to ban or take you off of their platform, you lose all communication with all of the people that engage with your content.
Once you have a list of subscribers, that is something that belongs to you. Even if you are on a platform and they decide to take you off of it for whatever reason, you can still communicate with your audience through your newsletter.
Targeted Content
The content of a newsletter is targeted at whatever audience you decide to market it to. You will want to cater the content of your newsletter to the audience of that specific newsletter so that it engages the readers so that they continue to read your newsletter on a consistent basis.
Making Money From Your Newsletter
Once you have a list of subscribers, you can offer them products or services that they pay for or advertise to them, and since most newsletters are focused on a somewhat narrow niche, it is easier to offer them things that they are more likely to pay for.
If done right, a newsletter can be a consistent and very profitable source of income. There are many businesses that revolve around having a newsletter as their primary source of traffic and revenue.
Getting Starting Started
Our article, free email newsletter platforms, can help you choose the right newsletter platform that is right for you.
The article will focus on newsletter services that offer free, limited versions of their software or free trial versions and will also go over newsletter platforms that do not as well.
Conclusion
Starting a newsletter can be have many benefits for individuals, businesses and content creators. They can help you build an audience and cater to them as you see fit without having to worry about things such as wether another platform will kick you off of it. You get to connect with your readers and have the opportunity make money from those relationships.
